For a small business, having a robust online presence in today’s high digital world is a must. When we say online presence, we are not just referring to the social media platforms. While social media presence is important, having a responsive and engaging website is what the audiences expect from a business, small or large.
The problem is that small businesses often opt against having a website. Even if they do set up a website, it is not professional looking. The primary reason is the lack of resources. However, with WordPress, small businesses can set up a professional website in a matter of minutes.
As a leading web development company in Pakistan, we will let you know why small businesses should use WordPress.
WordPress – The Best Choice for Small Businesses
- Simple Installation
Installing and configuring WordPress is as easy as 1,2,3. All you need to do is watch a tutorial on how to install WordPress and that’s it. Of course, the default settings may not exactly match your requirements, but they are more than enough to get your website started.
- Themes
Of course, small businesses don’t have the budget to hire a specialist web development company to design their website. This is where WordPress themes play a crucial role. Depending on your business niche, you’ll find numerous free and premium themes. This will keep the website development cost to a minimum as all you need to do is customise the ready-made theme to suit your business.
- Ease of Use
You don’t need to be a professional web developer to find your way around WordPress. The reason most businesses opt for WordPress is because of its ease of use. The platform is quite user-friendly, allowing individuals without prior web development experience to set up engaging and responsive websites in a matter of minutes. In other words, once you buy the theme, free or premium, you can customise it yourself based on your business requirements and target audience preferences.
- Community Support
If you run into an issue when setting up your website or afterwards, there’s no need to worry. There are dedicated WordPress forums where experts are always available to guide you. All you need to do is post your query and you’ll have the solution in a matter of minutes. You can check the forums here.
- Customisability
WordPress is an open-source content management system. In other words, it is available for free. However, the more important point is that you can customise each and every aspect of your WordPress website. How? You can opt for custom WordPress development services or use ready-made plugins. WordPress Plugins allow you to add custom functionality to enhance your website further.
- Mobile Responsiveness
The figure below shows the percentage of global mobile traffic.
Source: Statista
As the figure shows, the majority of the traffic comes from mobile devices. Therefore, it is imperative that your website is responsive. Regardless of what theme you choose, every WordPress website is responsive. It means that regardless of the device type, the website will load exactly as it should.
- Easy Access Control
Once your small business grows, you’ll have multiple people managing your website. In that case, you need to implement access controls to ensure your employees can only access the relevant functions. WordPress offers six types of user roles, each with different levels of access. The default six roles are:
- Super Admin
- Administrator
- Editor
- Author
- Contributor
- Subscriber
The Super Admin can add, delete, and modify users. A subscriber can only read content and make changes to their account information.
- Scalability
One reason that makes WordPress a highly preferred platform is its scalability. If everything goes well, your business will experience growth over the years. Wit regards to your business website, it means you’ll need to add more features, deal with higher traffic, and more. Luckily, WordPress can easily accommodate all the changes easily. This allows a small business to keep costs low by starting small and then expand as the business requires.
- Frequent Updates
The last thing you want to do is build a website on a platform that doesn’t offer any updates. Over the years or even months, you’ll notice that your requirements, target audience preferences, and overall market trends change. Therefore, a platform should always be evolving and offering the latest features. WordPress offers frequent updates, offering the best of everything. You can find more information about WordPress releases here.
- SEO Friendly
Every website needs search engine optimisation (SEO). After all, how else does it expect to get quality organic traffic? WordPress and SEO go hand in hand. In other words, WordPress is perfectly suited for SEO due to its clean code and user-friendly interface. On top of it, there are numerous WordPress SEO plugins available that can enhance your website’s online visibility. The best ones include Rank Math and Yoast.
- WordPress Mobile App
Every business owner loves convenience. Whether you need to update content, manage access controls, or monitor website performance, you can easily do so through the WordPress app. This saves you time and the hassle of being in front of a computer screen throughout the day.
Source: Google Play Store
- Cost
Finally, it is imperative to address the cost because it is the most important point from a small business’s perspective. Compared to other web development platforms, developing and hosting a WordPress website is quite budget friendly. How? Since it is user-friendly and there are numerous themes available, you don’t need to hire a professional web development company.
Additionally, the hosting costs are quite low. For example, Bluehost offers the following WordPress hosting plans:
You can even get further discounts during special occasions. Since it is SEO-friendly, you don’t need to hire a specialist SEO company to improve your rankings either.
Conclusion
This concludes our article on why WordPress is the best choice for small businesses. If you have any questions regarding this article or require professional web development services, contact us. iBytes.io has a dedicated team of web developers that can design a website based on your unique requirements and industry best practices.
